Every day can be Taco Tuesday with Taco Bell's new subscription service, but only in one Arizona city for now.
The program, called "Taco Lover's Pass ," started a test run on Sept. 9 and will be available until Nov. 24.
Customers can buy the pass in the Taco Bell app on smart devices and redeem one taco a day at participating restaurants. Currently, the service is only available in 17 Tuscon-area restaurants, according to Taco Bell's website.
A majority of Taco Bell's tacos are available on the pass. These include the soft taco, crunchy taco, spicy potato taco, and the Doritos Locos Tacos as well as their supreme counterparts.
Customers who wish to subscribe to the service will need to pay $5-$10 a month, CNN Business reported.
Yum Brands, the owner of Taco Bell, said in a recent earnings call that it aims to grow digital sales this year with more exclusives, with the "Taco Lover's Pass" being one of them. The earnings call reported that app users enrolled in its loyalty program spend 35% more compared to before they joined, according to the outlet.
Taco Bell did not immediately respond to the Washington Examiner's request for comment on the subscription service.
Source : https://www.washingtonexaminer.com/news/taco-bell-creates-subscription-service284